eBay hit with Euro 38.6 fine for selling fake luxury goods

LVMH has hit eBay with a Euro 38.6 million fine for selling fake luxury goods. LVMH is the company that owns brands like Louis Vuitton and Christian Dior. The Guardian published this story this morning. While I understand LVMH's concern, I am unable to understand why they would not want to crackdown the counterfeiters and worry the middleman so much. Possibly because eBay is a large legal concern and can be hassled, whereas the real counterfeiters are a tuff nut to crack!